A study of online shopping behaviour of Thai generation Y consumers in Essay

A study of online shopping behaviour of Thai generation Y consumers in Thailands retail fashion industry - Essay Example Accordingly, this study concentrates on how independent variables, such as advertisement and promotion influences online shopping behaviour of consumers. Studies, such as Lin (2007), Haig (2001), Moschis & Churchill (1978), Chawla (n.d.), also argued that these components are quite vital when determining the purchase intent of the consumers. While these studies and many others assessed during the literature review did not put much emphasis on indicating the influence of price on the consumer decision-making to purchase fashion products. It was in this context that the gap was mitigated with the help of primary research, wherein the findings from focus group interview revealed price to be a major factor in determining the customer purchase behaviour. On the basis of the conceptual framework, it is vital to develop a hypothesis in order to evaluate the relationship between dependent variables and independent variables. Henceforth, two hypotheses have been conducted for evaluating the relationship between dependent and independent variables by using the Statistical Test namely Pearson product-moment correlation coefficient as mentioned in Methodology part. In this first section, descriptive statistics are employed for analysing the primary data of the respondents demographic profiles. In descriptive analysis, the raw data are presented in terms of frequency and percentage. These data include demographic information, namely gender, income and age. The table above displays that there were 144 male participants which were the percentage of 45 of 100 and there were 176 female participants or 55% in this survey. Thus, the total number of respondents who was observed for this research was 320. From Table 4.1b, it can be seen that the largest monthly income earned was the group between 10,000 29,999.99 baht or equivalent to  £150 - 450 for 170 respondents or 53.1%, the

Thesis statement and Reaction Response Paper Essay

Thesis statement and Reaction Response Paper - Essay Example In many ways Doyle’s friendship with nationalists and individuals interested in the self-determination of people groups caused him to be viewed by individuals within the United Kingdom’s power structure as something of an outsider or, even worse, as something of an enemy. However, regardless of his tacit support for Irish Independent and other issues of a more domestic nature, Doyle also spent a large majority of his life campaigning against the immorality and injustice that colonialism represented. Within his piece entitled â€Å"The Crime of the Congo† Doyle illustrates the way in which the colonial powers of Britain, as well as many other European powers, were negatively impacting upon the happiness, well-being, and self-determination of an otherwise industrious and proud people fully half a world away. As a function of detailing how exceptionally horrific colonialism was, specifically within the Congo, Doyle focuses upon issues relating to long hours, slavery, a focus on profit and production with a disregard for humanity, and the innate levels of cruelty, and other issues that most Europeans might not be familiar with. Accordingly, with respect to the long hours, Doyle related to the fact that even though slavery was outlawed within Europe, it was still readily practice within many of the colonies. For instance, the individuals that were responsible for primary production and transporting the goods from one place to another oftentimes woke up at 6 o’clock in the morning and worked until 8 in the evening (Doyle, 2011). Whereas this was uncommon to say the least within England, the nature of the work and the manner by which these individuals were treated was tantamount to nothing more than slavery. If profits are high, they push for even further profitability and even more production; something that the individuals that are virtually enslaved in this process cannot